Seo Jargon Buster

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The world of Seo is rife with brand new ideas and concepts that have been made potential by the digital age's enduringly developing technology. With piquant implementations that the likes of Google have put into action, a whole world of 'jargon' has been created because of these new ideas, making the Seo business a tricky one to get your tongue around. Here is a helpful list of the most coarse pieces of Jargon you may come across in the world of Seo:

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• Algorithm-This is essentially a 'set of rules', usually followed by a machine or computer software to make calculations. In relation to Seo, Google has its own algorithm that works to process elements of its function such as the way it ranks pages.

• Analytics- This is a tool that helps correlate and 'analyse' a given site and procure data such as usage, leading for studying about a site's optimisation requirements.

• Anchor Text- A coarse phrase in Seo content writing, the anchor text is a related keyword in online text that is valued by Google in relevance.

• Back Link- a back link is naturally a link back to a site from an additional one site. The more essential the site, the stronger the backlink.

• Bounce Rate- This is one of many aspects a search machine takes into consideration when valuing a site, if a site has a large bounce rate, that means users speedily leave the site without exploring, often for reasons concerning inadequacy and/ or quality.

• Crawler- this is a schedule used to correlate sites as it navigates them, conference data for a search machine to use.

• double Content- a phrase used to delineate pieces of online text that are selfsame (or very similar), which could potentially devalue a site as a search machine correlate quality in primary content.

• Keyword- this is the criteria that a user gives a search engine. A site will have to adhere to these keywords if it aims to be found by these users.

• Keyword stuffing- an unethical Seo practice by which a site owner crams a site with relevant words in an effort to make a page rank higher.

• keyword research- the process of determining the kind of words a user uses in order to find a particular site.

• Link Building- the process of creating incoming links to a site.

• Meta description- a brief description about a page that does not directly affect page ranking, but is seen by the user when results are displayed in Google listings.

• Organic- referring to 'natural' means of optimisation. An organic link is one that is made through unpaid or unplanned means.

• Pagerank- this is the part of the Google algorithm that assigned a page with a value which is then used to order the listings. Named after its creator, Larry Page.

• Spam- Unethical and non-organic content or interaction, often in the form of comments that can be used in an effort to generate backlinks.

• White Hat- the ethical practice of Seo without attempting to trick or manipulate search engines.

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